APA (7th ed.) Citation

Jerrard, B., Newport, R., & Trueman, M. (1999). Managing new product innovation. Taylor & Francis.

Chicago Style (17th ed.) Citation

Jerrard, Bob, Roger Newport, and Myfanwy Trueman. Managing New Product Innovation. London: Taylor & Francis, 1999.

MLA (9th ed.) Citation

Jerrard, Bob, et al. Managing New Product Innovation. Taylor & Francis, 1999.