Strategic marketing problems cases and comments

Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format:	Book
Published:	Upper Saddle, NJ Simon & Schuster c1998
Edition:	8th ed
Subjects:	Marketing > Decision-making > Case studies Marketing > Management > Case studies

Strategic marketing problems cases and comments by Kerin, Roger A., Peterson, Robert A.

Published 1987