Strategic marketing problems : cases and comments

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Strategic marketing problems : cases and comments

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Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format:	Book
Published:	Upper Saddle, NJ : Simon & Schuster , c1998
Edition:	8th ed
Subjects:	Marketing > Decision-making > Case studies Marketing > Management > Case studies

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