Strategic marketing problems cases and comments
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle, NJ
Simon & Schuster
c1998
|
| Edition: | 8th ed |
| Subjects: |
| Physical Description: | xii, 723 p. ill. 28 cm |
|---|---|
| ISBN: | 0136328601 |