Relationship marketing strategy and implementation

Bibliographic Details
Main Author:	Peck, Helen (Author)
Format:	Book
Published:	Oxford Butterworth-Heinemann 1999
Series:	CIM professional development series
Subjects:	Relationship marketing

MARC


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090	0	0	\|a HF5415.55 \|b .R48 1999
245	0	0	\|a Relationship marketing \|b strategy and implementation \|c Helen Peck ... [et al.]
260	2		\|a Oxford \|b Butterworth-Heinemann \|c 1999
300			\|a xiv, 509 p. \|b ill. ; \|c 25 cm.
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650		0	\|a Relationship marketing
700	0		\|a Peck, Helen \|e author
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