Relationship marketing : strategy and implementation
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| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
1999
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| Series: | CIM professional development series
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| Subjects: |
| Physical Description: | xiv, 509 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0750636262 |