Advertising
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Cincinnati, Ohio
South-Western
c1998
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000036306 | ||
| 008 | 021119n | ||
| 020 | |a 0538869089 |c (hb.) | ||
| 090 | 0 | 0 | |a HF5821 |b .O34 1998 |
| 100 | 0 | |a O'Guinn, Thomas C. |e author | |
| 245 | 0 | 0 | |a Advertising |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 260 | 2 | |a Cincinnati, Ohio |b South-Western |c c1998 | |
| 300 | |a xlvi, 623 p. |b col. ill. ; |c 28 cm. | ||
| 650 | 0 | |a Advertising | |
| 700 | 0 | |a Allen, Chris T. |e author | |
| 700 | 0 | |a Semenik, Richard J. |e author | |
| 999 | |a 1000079414 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||