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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000036306 |
| 005 |
20021119093000.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0538869089 ,
|c (hb.)
|
| 090 |
0 |
0 |
|a HF5821
|b .O34 1998
|
| 100 |
0 |
|
|a O'Guinn, Thomas C. ,
|e author
|
| 245 |
0 |
0 |
|a Advertising
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
|
| 260 |
2 |
|
|a Cincinnati, Ohio :
|b South-Western ,
|c c1998
|
| 300 |
|
|
|a xlvi, 623 p. :
|b col. ill. ; ;
|c 28 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
0 |
|
|a Allen, Chris T. ,
|e author
|
| 700 |
0 |
|
|a Semenik, Richard J. ,
|e author
|
| 999 |
|
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|a 1000079414
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|