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Advertising

Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Book
Published: Cincinnati, Ohio : South-Western , c1998
Subjects:
Advertising
Description
Physical Description:xlvi, 623 p. : col. ill. ; ; 28 cm.
Bibliography:Includes index
ISBN:0538869089 ,

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