APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (1998). Advertising. South-Western.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising. Cincinnati, Ohio: South-Western, 1998.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising. South-Western, 1998.