Marketing creating value for customers

Bibliographic Details
Main Authors:	Churchill, Gilbert A. (Author), Peter, J. Paul (Author)
Format:	Book
Published:	Boston, Mass. Irwin/McGraw-Hill c1998
Edition:	2nd ed
Series:	The Irwin series in marketing
Subjects:	Marketing

Marketing creating value for customers by Churchill, Gilbert A., Peter, J. Paul

Published 1998