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| 001 |
0000036301 |
| 005 |
20050503093000.0 |
| 008 |
021119s1998 |
| 020 |
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|a 0256228779
|
| 090 |
0 |
0 |
|a HF5415
|b .C5275 1998
|
| 100 |
0 |
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|a Churchill, Gilbert A. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b creating value for customers
|c Gilbert A. Churchill, J. Paul Peter
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Boston, Mass. :
|b Irwin/McGraw-Hill ,
|c c1998
|
| 300 |
|
|
|a xxiv, 630 p. :
|b ill. ;
|c 28 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Peter, J. Paul ,
|e author
|
| 999 |
|
|
|a 1000079332
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|