Marketing : creating value for customers
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill ,
c1998
|
| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxiv, 630 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256228779 |