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| 008 |
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| 020 |
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|a 0077094379
|
| 090 |
0 |
0 |
|a HF5415
|b .L2625 1999
|
| 100 |
0 |
|
|a Lancaster, Geoff ,
|e author
|
| 245 |
0 |
0 |
|a Essentials of marketing :
|b text and cases
|c Geoff Lancaster, Lester Massingham
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a London :
|b McGraw-Hill ,
|c c1999
|
| 300 |
|
|
|a vii, 539 p. :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Massingham, Lester ,
|e author
|
| 999 |
|
|
|a 1000079331
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|