Essentials of marketing : text and cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London :
McGraw-Hill ,
c1999
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | vii, 539 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0077094379 |