APA (7th ed.) Citation

Lancaster, G., & Massingham, L. (1999). Essentials of marketing: Text and cases (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lancaster, Geoff, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. London: McGraw-Hill, 1999.

MLA (9th ed.) Citation

Lancaster, Geoff, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. McGraw-Hill, 1999.