APA (7th ed.) Citation

Arens, W. F. (1999). Contemporary advertising (7th ed.). Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin, 1999.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 7th ed. Irwin, 1999.

Warning: These citations may not always be 100% accurate.