APA (7th ed.) Citation

McDaniel, C., & Gates, R. H. (1998). Contemporary marketing research (4th ed.). South-Western College.

Chicago Style (17th ed.) Citation

McDaniel, Carl, and Roger H. Gates. Contemporary Marketing Research. 4th ed. Cincinnati, Ohio: South-Western College, 1998.

MLA (9th ed.) Citation

McDaniel, Carl, and Roger H. Gates. Contemporary Marketing Research. 4th ed. South-Western College, 1998.