Cases in marketing management and strategy an Asia-Pacific perspective

Bibliographic Details
Main Author: Quelch, John A. (Author)
Format: Book
Published: Singapore Prentice-Hall c1996
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000035837
008 021119n
020 |a 0135770572  |c (pbk.) 
090 0 0 |a HF5415.12.A8  |b C37 1996 
245 0 0 |a Cases in marketing management and strategy   |b an Asia-Pacific perspective   |c John A. Quelch ... [et al.] 
260 2 |a Singapore   |b Prentice-Hall  |c c1996 
300 |a xi, 507 p. ;  |c 24 cm. 
650 0 |a Marketing  |z Asia  |v Case studies 
650 0 |a Marketing  |z Asia  |x Management  |v Case studies 
700 0 |a Quelch, John A.  |e author 
999 |a 1000078241  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus