Cases in marketing management and strategy an Asia-Pacific perspective

Cases in marketing management and strategy an Asia-Pacific perspective

Bibliographic Details
Main Author: Quelch, John A. (Author)
Format: Book
Published: Singapore Prentice-Hall c1996
Subjects:
Marketing > Asia > Case studies
Marketing > Asia > Management > Case studies
Description
Physical Description:xi, 507 p. ; 24 cm.
ISBN:0135770572

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