Marketing communications an integrated approach
| Format: | Book |
|---|---|
| Published: |
London
Kogan Page
1998
|
| Edition: | 2nd ed. |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000035780 | ||
| 008 | 021119n | ||
| 020 | |a 0749426993 | ||
| 245 | 0 | 0 | |a Marketing communications |b an integrated approach |c P. R. Smith |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a London |b Kogan Page |c 1998 | |
| 300 | |a xvi, 602 p. ; |c 25 cm. | ||
| 999 | |a 1000077965 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||