APA (7th ed.) Citation

(1998). Marketing communications: An integrated approach (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Marketing Communications: An Integrated Approach. 2nd ed. London: Kogan Page, 1998.

MLA (9th ed.) Citation

Marketing Communications: An Integrated Approach. 2nd ed. Kogan Page, 1998.

Warning: These citations may not always be 100% accurate.