Essentials of marketing research

Bibliographic Details
Main Authors:	Kumar, V. (Author), Aaker, David A. (Author), Day, George S. (Author)
Format:	Book
Published:	New York John Wiley c1999
Subjects:	Marketing research

MARC


LEADER	00000cam a2200000 7i4500
001	0000035687
020			\|a 0471170682 \|c (cloth)
090	0	0	\|a HF5415.2 \|b .K86 1999
100	0		\|a Kumar, V. \|e author
245	0	0	\|a Essentials of marketing research \|c V. Kumar, David A. Aaker, George S. Day
260	2		\|a New York \|b John Wiley \|c c1999
300			\|a xvi, 623 p. ; \|c 26 cm.
650		0	\|a Marketing research
700	0		\|a Aaker, David A. \|e author
700	0		\|a Day, George S. \|e author
999			\|a 1000077856 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus