Essentials of marketing research

Essentials of marketing research

Bibliographic Details
Main Authors: Kumar, V. (Author), Aaker, David A. (Author), Day, George S. (Author)
Format: Book
Published: New York John Wiley c1999
Subjects:
Marketing research
Description
Physical Description:xvi, 623 p. ; 26 cm.
ISBN:0471170682

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