Customer visits building a better market focus

Bibliographic Details
Main Author: McQuarrie, Edward F. (Author)
Format: Book
Published: Newbury Park, Calif. Sage Publications c1993
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000035601
008 021119n
020 |a 0803946708  |c (pbk.) 
090 0 0 |a HF5415.1263  |b .M37 1993 
100 0 |a McQuarrie, Edward F.  |e author 
245 0 0 |a Customer visits   |b building a better market focus   |c Edward F. McQuarrie 
260 2 |a Newbury Park, Calif.   |b Sage Publications  |c c1993 
300 |a xvii, 173 p. ;  |c 22 cm. 
650 0 |a Communication in marketing 
650 0 |a Consumers  |x Attitudes 
650 0 |a Customer relations 
650 0 |a Industrial marketing  |x Research 
999 |a 1000077835  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus