APA (7th ed.) Citation

O'Keefe, S. (1997). Publicity on the Internet: Creating successful publicity campaigns on the Internet and commercial online services. John Wiley.

Chicago Style (17th ed.) Citation

O'Keefe, Steve. Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and Commercial Online Services. New York, N.Y: John Wiley, 1997.

MLA (9th ed.) Citation

O'Keefe, Steve. Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and Commercial Online Services. John Wiley, 1997.

Warning: These citations may not always be 100% accurate.