Quantitative analysis in marketing management

Bibliographic Details
Main Authors: Moutinho, Luiz (Author), Davies, Fiona (Author), Goode, Mark (Author)
Format: Book
Published: Chichester, West Sussex, England John Wiley, 1998
Subjects:

MARC

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090 0 0 |a HF5415.13  |b .M695 1998 
100 0 |a Moutinho, Luiz  |e author 
245 0 0 |a Quantitative analysis in marketing management   |c Luiz Moutinho, Mark Goode and Fiona Davies 
260 2 |a Chichester, West Sussex, England   |b John Wiley, 1998 
300 |a x, 331 p.   |b ill. ;  |c 23 cm. 
650 0 |a Marketing  |x Management  |x Mathematical models 
650 0 |a Marketing  |x Management  |x Statistical methods 
700 0 |a Davies, Fiona  |e author 
700 0 |a Goode, Mark  |e author 
999 |a 1000073513  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000077423  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus