Quantitative analysis in marketing management

Quantitative analysis in marketing management

Bibliographic Details
Main Authors: Moutinho, Luiz (Author), Davies, Fiona (Author), Goode, Mark (Author)
Format: Book
Published: Chichester, West Sussex, England John Wiley, 1998
Subjects:
Marketing > Management > Mathematical models
Marketing > Management > Statistical methods
Description
Physical Description:x, 331 p. ill. ; 23 cm.
ISBN:0471964301

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