Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Published: New York John Wiley c1998
Subjects:

MARC

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245 0 0 |a Global marketing management  |c Masaaki Kotabe, Kristiaan Helsen 
260 2 |a New York  |b John Wiley  |c c1998 
300 |a xxii, 712 p.  |b ill. ;  |c 27 cm. 
650 0 |a Export marketing  |x Management 
650 0 |a International business enterprises  |x Management 
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