Global marketing management

Global marketing management

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Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Published: New York John Wiley c1998
Subjects:
Export marketing > Management
International business enterprises > Management
Description
Physical Description:xxii, 712 p. ill. ; 27 cm.
ISBN:0471592889

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