APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. New York: John Wiley, 1998.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. John Wiley, 1998.