Marketing plans : how to prepare them, how to use them

Bibliographic Details
Main Author:	McDonald, Malcolm (Author)
Format:	Book
Published:	Oxford : Butterworth-Heinemann , 1995
Edition:	3 Rev. ed.
Series:	Marketing series. Professional development
Subjects:	Marketing > Management Marketing audits

Marketing plans : how to prepare them, how to use them by McDonald, Malcolm

Published 1984