Marketing plans : how to prepare them, how to use them

Bibliographic Details
Main Author: McDonald, Malcolm (Author)
Format: Book
Published: Oxford : Butterworth-Heinemann , 1995
Edition:3 Rev. ed.
Series:Marketing series. Professional development
Subjects:

MARC

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245 0 0 |a Marketing plans :   |b how to prepare them, how to use them   |c Malcolm H. B. McDonald 
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300 |a 485 p. ; ;   |c 25 cm. 
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650 0 |a Marketing   |x Management 
650 0 |a Marketing audits 
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