Marketing plans : how to prepare them, how to use them
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| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
1995
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| Edition: | 3 Rev. ed. |
| Series: | Marketing series. Professional development
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| Subjects: |
| Physical Description: | 485 p. ; ; 25 cm. |
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| ISBN: | 075062213X |