Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Prentice-Hall
c1998
|
| Edition: | 8th ed. |
| Series: | The Prentice Hall series in marketing
|
| Subjects: |
| Physical Description: | xviii, 635 p. 29 cm. + 1 computer laser optical disc (4 3/4 in.) |
|---|---|
| ISBN: | 0139570020 |