Contemporary marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
c1998
|
| Edition: | 9th ed. |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000035133 | ||
| 008 | 021119n | ||
| 020 | |a 0030185971 | ||
| 090 | 0 | 0 | |a HF5415 |b .B53 1998 |
| 100 | 0 | |a Boone, Louis E. |e author | |
| 245 | 0 | 0 | |a Contemporary marketing |c Louis E. Boone, David L. Kurtz |
| 250 | |a 9th ed. | ||
| 260 | 2 | |a Chicago |b Dryden Press |c c1998 | |
| 300 | |a xxxiii, 742 p, ; |c 29 cm. | ||
| 999 | |a 1000076654 |b Book |c Close Access |e Gong Badak Campus | ||