Marketing research an applied approach

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Marketing research an applied approach

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Bibliographic Details
Main Authors:	Kinnear, Thomas C. 1943- (Author), Taylor, James R. (James Ronald) 1938- (Author)
Format:	Book
Published:	New York McGraw-Hill c1996
Edition:	5th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing research Marketing > Management

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