Marketing research an applied approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
c1996
|
| Edition: | 5th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxii, 888 p. ill. (some col.) 24 cm. 1 computer disc (3 1/2 in.) |
|---|---|
| ISBN: | 0079122523 |