Marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice-Hall International ,
c1998
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxi, 637 p. : ill. ; 25 cm. +. ; 1 computer laser optical disc ( 4 3/4 in.). |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0139224289 |