APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (1998). Marketing research (2nd ed.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. Upper Saddle River, N.J.: Prentice-Hall International, 1998.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. Prentice-Hall International, 1998.