Essentials of services marketing

Bibliographic Details
Main Authors:	Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Format:	Book
Published:	Fort Worth, Tex. Dryden Press c1997
Subjects:	Service industries > Marketing

MARC


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090	0	0	\|a HD9980.5 \|b .H65 1997
100	0		\|a Hoffman, K. Douglas \|e author
245	0	0	\|a Essentials of services marketing \|c K. Douglas Hoffman, John E. G. Bateson
260	2		\|a Fort Worth, Tex. \|b Dryden Press \|c c1997
300			\|a xxi, 505 p. \|b ill. ; \|c 25 cm.
650		0	\|a Service industries \|x Marketing
700	0		\|a Bateson, John E. G. \|e author
999			\|a 1000076001 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus