Essentials of services marketing

Essentials of services marketing

Bibliographic Details
Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Format: Book
Published: Fort Worth, Tex. Dryden Press c1997
Subjects:
Service industries > Marketing
Description
Physical Description:xxi, 505 p. ill. ; 25 cm.
ISBN:0030152178

Similar Items