APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (1997). Essentials of services marketing. Dryden Press.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing. Fort Worth, Tex: Dryden Press, 1997.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing. Dryden Press, 1997.