Marketing channels a relationship management approach

Bibliographic Details
Main Authors: Pelton, Lou E. (Author), Lumpkin, James R. (Author), Strutton, David (Author)
Format: Book
Published: Chicago Irwin c1997
Subjects:

MARC

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090 0 0 |a HF5415.129  |b .P45 1997 
100 0 |a Pelton, Lou E.  |e author 
245 0 0 |a Marketing channels   |b a relationship management approach   |c Lou E. Pelton, David Strutton, James R. Lumpkin 
260 2 |a Chicago   |b Irwin  |c c1997 
300 |a xxii, 728 p.   |b ill. ;  |c 25 cm. 
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650 0 |a Relationship marketing 
700 0 |a Lumpkin, James R.  |e author 
700 0 |a Strutton, David  |e author 
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