Marketing channels a relationship management approach

Marketing channels a relationship management approach

Bibliographic Details
Main Authors: Pelton, Lou E. (Author), Lumpkin, James R. (Author), Strutton, David (Author)
Format: Book
Published: Chicago Irwin c1997
Subjects:
Marketing channels
Relationship marketing
Description
Physical Description:xxii, 728 p. ill. ; 25 cm.
ISBN:025617802X

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