Services marketing a strategic approach

Bibliographic Details
Main Author: Goncalves, Karen P. (Author)
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall c1998
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000034876
008 021119s1998
020 |a 0131065270 
090 0 0 |a HD9981.5  |b .G66 1998 
100 0 |a Goncalves, Karen P.  |e author 
245 0 0 |a Services marketing   |b a strategic approach   |c Karen P. Gonclaves 
260 2 |a Upper Saddle River, N.J.  |b Prentice Hall  |c c1998 
300 |a xiv, 225 p.   |b ill. ;  |c 24 cm. 
650 0 |a Service industries  |z United States  |x Marketing 
999 |a 1000075982  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000080105  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000083212  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus