Services marketing a strategic approach

Services marketing a strategic approach

Bibliographic Details
Main Author: Goncalves, Karen P. (Author)
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall c1998
Subjects:
Service industries > United States > Marketing
Description
Physical Description:xiv, 225 p. ill. ; 24 cm.
ISBN:0131065270

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