Total quality marketing the key to regaining market shares

Bibliographic Details
Main Author:	Reddy, Allan C. (Author)
Format:	Book
Published:	Westport, Conn. Quorum Books c1994
Subjects:	Marketing > United States > Quality control Total quality management > United States

MARC


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090	0	0	\|a HF5415.1 \|b .R415 1994
100	0		\|a Reddy, Allan C. \|e author
245	0	0	\|a Total quality marketing \|b the key to regaining market shares \|c Allan C. Reddy
260	2		\|a Westport, Conn. \|b Quorum Books \|c c1994
300			\|a xiii, 180 p. ; \|c 25 cm.
650		0	\|a Marketing \|z United States \|x Quality control
650		0	\|a Total quality management \|z United States
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