Total quality marketing the key to regaining market shares

Total quality marketing the key to regaining market shares

Bibliographic Details
Main Author: Reddy, Allan C. (Author)
Format: Book
Published: Westport, Conn. Quorum Books c1994
Subjects:
Marketing > United States > Quality control
Total quality management > United States
Description
Physical Description:xiii, 180 p. ; 25 cm.
ISBN:0899308937

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