APA (7th ed.) Citation

Reddy, A. C. (1994). Total quality marketing: The key to regaining market shares. Quorum Books.

Chicago Style (17th ed.) Citation

Reddy, Allan C. Total Quality Marketing: The Key to Regaining Market Shares. Westport, Conn: Quorum Books, 1994.

MLA (9th ed.) Citation

Reddy, Allan C. Total Quality Marketing: The Key to Regaining Market Shares. Quorum Books, 1994.