Services marketing

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Services marketing

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Bibliographic Details
Main Author:	Lovelock, Christopher H. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1996
Edition:	3rd ed
Series:	The Prentice Hall series in marketing
Subjects:	Professions > Marketing Service industries > Marketing

Essentials of services marketing

Essentials of services marketing by Lovelock, Christopher H., Chew, Patricia, Wirtz, Jochen

Published 2009

Services marketing

Services marketing by Lovelock, Christopher H.

Published 1991